Consumers are more inclined to buy fresh, appealing products. Misting creates a more attractive shopping environment, potentially increasing sales and customer satisfaction. Misting also builds customer loyalty to equipped points of sale. Satisfied with the quality of fresh products purchased, they are more likely to return to the dry-misting-equipped store, setting it apart from other brands. In all cases, the revenue generated by misted product sales is higher than that from non-misted products. Some stores even manage to double their sales thanks to dry-misting.

Misting maintains an optimal humidity level around the products and naturally lowers the surrounding temperature by about 2-3°, delaying dehydration. By preventing products from drying out, their texture, fresh appearance, and sensory qualities are preserved longer.

By preserving product moisture, dry-misting reduces weight loss due to evaporation. This reduces waste and optimizes the profitability of displayed products. The reduction in losses depends on the existing losses before dry-misting. The greater the initial loss, the more dry-misting can reduce it.

Misted products retain a more appetizing appearance, especially their vibrant natural colors. A fresh-looking salad, red meat, or sea bream attracts customers' eyes and stimulates purchasing. The “show” effect of the misted area also naturally draws customers, creating a sensory experience.

Misting keeps surface temperatures stable and helps prevent bacterial growth, particularly by avoiding food warming. This helps maintain product safety. Misting also acts as a natural barrier to insects, especially on fish displays and open vegetable shelves.

Since foods retain moisture and freshness, dry-misting reduces the need for plastic packaging to protect products, which has a positive environmental impact.

By preventing rapid drying and excessive cooling needs for display cases, dry-misting saves energy. It also reduces the frequency of replacing damaged or unsold products.

Misting products in supermarkets prolongs their freshness, reducing the time employees need to spend on restocking, cleaning, and maintenance. This optimizes workforce management and lowers personnel costs.

Misting is an economical process that uses very little water and electricity, making it especially attractive for large retail spaces.

“Pioneer Store,” “High-End Store,” “Modern Store,” etc.: Misting conveys a positive, innovative, and responsible image, positioning the store as a “trendsetter.”